Saturday, June 03, 2006

Business Success Ideas and Graduation.


It has been a few days since I have blogged. I have been swamped; it is quarter end, the Azerty deal is closing and lots of other issues I am dealing with. I am trying to use some of my best efficiency habits to get through things.

I attended my daughter Beth's graduation at Queens. She got a BA in fran├žais with a minor in mathematics. I am very proud of her. She is going back next year to complete a teaching degree.

Sometime I get approached by people wanting advice on business. Recently I was approached by a young man wanting encouragement on how to succeed in him services business. The following is the email I sent him.

"When I was in high school, I started and ran a house painting company.

My formula for getting customers and referrals was:

1 - I was always very polite.

2 - Did what I said I would on time. (It is odd how rare this is in business - especially among the trades).

3 - I was cleaner than anyone. Would always cover all plants, remove my shoes when I went in a house etc. Small things count.

4 - I tried to over deliver. EG - If I was painting and a small part of the eve was rotted, I would replace it. I would reglaze a window etc.

5 - I had easel signs that were easy to read and fairly big. I would put these at the houses I was painting and try to leave them for as long as I could (with permission of course) sometimes up to a couple of weeks after the house was done. Nothing sells like a newly painted house.

6 - I would get a reference letter from each client. Soon I had a binder of letters which did most of the selling for me.

Business is simple. Underpromise and over deliver. "

Now back to work to figure out what Overdelivering means to SYNNEX.

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