Wednesday, February 14, 2007

Blog traffic and Customer Service

Blogger forced me to new blogger today. And of course I did not schedule any extra time to deal with "special stuff" like this so I post later than usual. And I have heard of other bloggers having challenges with new blogger so really did not want to switch.

I have noticed that blog traffic continually increases over time and at the same time blog traffic continually decreases over time. Where I notice the difference is when I blog on a topic that people may be searching for. For example, when I mention Stephen Harper, I get a lot of people looking at the blog (no I don’t publish their political comments because I don’t do politics on this blog), or when I mention the “Great Influenza”, I get people who have that in their search alerts.

I am a big advocate of Google Alerts. This allows you to enter any word or phrase and have google send you an email either daily or weekly, or immediately whenever that word is mentioned on the Internet. I am sure that is how a number of people find the blog.

Blog traffic also increases every time I get press in another media or if I do a speaking event etc.

At the same time regular readership tends to drop off over time which is why bloggers need to try to keep the content interesting and edgy.

This can be similar to customers if we are not careful. We go out and do a bunch of promotions that attract a few customers and at the same time, existing customers tend to drop off if they are not looked after.

I read that most customers leave a company simply from a difference, not because the company does anything wrong. Finding new customers costs a lot more than treating the ones you have right in the first place. Appreciation can go a long way.

6 Comments:

At 2:34 PM, Anonymous Ann said...

Funny, I was just having this conversation with a co-worker the other day. There are so many promotions from the phone / mobile / cable / internet / satellite companies for 'new customers' and yet their existing base is forgotten. As a consumer, service is the most important thing to me and price is secondary. However, when I see that I am paying twice what is being offered to newcomers, or 'new customers only' specified in promotions... There should be benefit programs aimed at keeping customers, otherwise the grass gets increasingly greener elsewhere.

 
At 12:20 PM, Anonymous Anonymous said...

The same goes for company employees as well.

 
At 12:40 PM, Blogger Jim Estill said...

Very true of staff. Hiring and training is expensive, reduces productivity and service. Keep the good people happy for sure.

 
At 1:24 PM, Anonymous Gerhard Peters said...

Thousands and thousands of dollars are spent every year in my industry but very little (if at all) effort is made in keeping existing clients happy. Any person can run an ad for new business but it takes leadership and good management skills to keep existing clients happy....motivation for managers would help too. It takes very little motivation and effort to run a newspaper ad....what I don’t understand is why a manger/business owner would want to spend so much money for running ads knowing full well that hardly any new business is gained...my guess is laziness

Gerhard

 
At 8:31 PM, Blogger steven edward streight said...

It's good to test your post titles, and use the most powerful one. One way to test them is to pit one title against another via Google Battle or Google Fight.

Which post title contain the most searched key words: "How to Blog" or "Blogging 101"? "blog basics" or "introductory blogging"?

What is our purpose in blogging? To whom are we blogging? Could we accomplish more in a wiki?

 
At 1:34 AM, Blogger steven edward streight said...

BTW, I like the new Blogger. But for a long time I resisted, like you.

I kept hacking into the old Blogger every time they tried to re-direct me to the new Blogger.

It was easy. I just backspaced out the "2".

But finally I went ahead and let them import all 12 or 15 of my blogs into the new Blogger.

I'm glad I did. The new Blogger enables tags, which they foolishly call "labels" for some bizarre reason. It's generally not wise to go against web norms, and the web norm is to call them tags.

But the new Blogger is also way faster. And we now skip one step when we tweak our templates.

No more need to Republish Entire Blog after each revision or update.

 

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