Monday, March 25, 2013

Likeable Social Media

Canrock had a guest speaker today as part of our ongoing training for all of our companies.

The speaker, Dave Kerpen was awesome.  Charismatic. Good story teller.  And really knew his stuff.

He has written a couple of books - Likeable Social Media - How to Delight Your Customers, Create an Irresitible Brand, and Be Generally Amazin on Facebook and Likeable Business - Why Today's Consumers Demand More and how Leaders can Deliver.

He started with a great slide with 3 points:

1 - Social Media is not free - it costs time.

2 - Results from Social Media are not instant.

3- Good Social Media does not make up for mediocre product.

I agree with all three of these points.

He made the point that the most important things companies can do is to have empathy - say "I am sorry" and "Thank you".

And he ended with a great analogy about social media.  It is like a cocktail party - not structured, not perfect, not totally planned etc.

If you ever have an opportunity to hear Kerpin, I recommend him.

2 Comments:

At 6:47 PM, Anonymous Nader Mah said...

Jim,

Totally agree with all your points.
Especially on metaphor: cocktail party - not structured, not perfect, not totally planned.

And because its not instant action, measuring the effect of social media is not easy.

What do you think?

Nader
@coldadco

 
At 2:28 PM, Anonymous Sandy Gerber said...

Time is definitely money in the realm of social media. Using social media to develop positive business relationships is a process that requires time and effort.
We can't just assume since someone "likes" a page that they are ready to fully commit to our business. We need to further engage people to develop a solid connection that eventually will be profitable for the business.

 

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