Good Business Needs an Angle
An article on Medium on the next big thing(s).
I enjoy Bob Sutton's blogs.
I am finding the Facebook entry into video ads interesting.
And Startup trends.
I love my new Fitbit. I always tracked (using paper) the workouts I did. What gets measured, gets done. Despite being a tech guy, I often dislike gadgets but I love this one.
I have the good fortune to be involved in a number of businesses so get to see what works. Consistently I see businesses have success when they have an angle. I have long been a proponent of niche which could be another way of saying having a unique angle.
Selling identical product to a competitor means usually means it comes down to price. But if your offering is unique or niche, it becomes more of a battle for value.
The ideal angle is something your business can uniquely do. Something that you have competitive advantage in. I repeatedly push businesses to have competitive advantage.
My granddaughter, Victoria, listens well to business advice but I think she got confused and thought we needed an angel.