Monday, July 10, 2017

What To Do When Its Your Turn (and it's always your turn)

That is a title of one of Seth Godin's books.  Seth and I go way back - he was an early blogger as was I.  We communicated a bit in those early days before he became famous.  I also met him a couple of times at YPO events.  And we traded some email over a business venture he was coaching.  He is brilliant and insightful.

Like most of his books - What to do when it's your turn is about branding and marketing.  And to some extent - being remarkable.

When I first picked it up, it looked shallow.  It is a collection of articles - most only a page long interspersed with photos, diagrams, quotes etc.   The more I read, the more I liked it and the more gems I found.  I have a short attention span.  This book lends itself to reading a few pages at a time.  There is no continuity so you lose nothing by doing this.

There is quite a bit on failure (which of course I embrace).  Only those who try win.

I liked some of the pages on obligation.  No one owes you anything.  It ties into my recent blog entry about "What will you do for Canada".

Many of the pages provoke thought.  EG

"Motivation is for amateurs"  Chuck Close

"There is no terror in the bang - only the anticipation of it"  Alfred Hitchcock

"Fear is the mind killer" Frank Herbert

"How much do you get paid to watch TV?"

"The internet means you can learn anything you want, if you are thirsty enough to do the work to learn it.  We don't need badges."

Good book.
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And for those interested in the brain:

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And the grandkid pic of the week - this time with an efficiency tip included.

Elizabeth looks happy.  That must be because she does not know the next step is to go into the washing machine.  I do admire her mother for sharing my efficiency and do think it will be easier than giving her a bath - and gets the clothes clean at the same time.


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